SIGNATURE BAKES

Vertix Holdings and Samaya Food Investments have collaborated with Berjaya Food Berhad to bring the renowned Paris Baguette Bakery Cafe brand to the UAE.

The expansion of Paris Baguette into the UAE is set to capitalize on the region’s demand for high-quality bakery and café offerings. Paris Baguette’s global success, with a presence in Asia, Europe, and North America, makes it an ideal addition to Vertix Holdings’ portfolio. This acquisition enables Vertix Holdings to strengthen its influence in the premium dining sector while leveraging BFI’s expertise to enhance brand growth.

This strategic acquisition strengthens Vertix Holdings’ market leadership, reinforcing its focus on high-growth, scalable brands in the global F&B industry.